Analysis Role of ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift. International Journal of Data Informatics and Intelligent Computing, [S. l.], v. 2, n. 3, p. 38–46, 2023. DOI: 10.59461/ijdiic.v2i3.75. Disponível em: https://ijdiic.com/index.php/research/article/view/75. Acesso em: 8 jun. 2026.